Now, the water heater industry has gradually become a hot word rejuvenation products on the market. Indeed, in the 80,90 gradually become the main consumer market, markets, products conform to the trend of the times across the board. However, in the current market, companies know the direction of only the first step, a better understanding of how young it?

　　Currently, consumer demand for the product have common ground for both consumer psychology, we are willing to have personalized. Therefore, electric water heaters companies also need to think about how fresh and vibrant brand in front of consumers. For electric water heater business, the product needs rejuvenation from two aspects, one is content, one is marketing channels, to focus on digital marketing and social media marketing, branded content marketing is very important, but content marketing language must comply with younger consumers understand the way of interest may be seen, so it is important marketing channels.
　　

        In addition, dealers marketing when customers have different words for art marketing, because the young consumers need to bring their own feelings and not the same as in the past, the past was rich or social status, and now the consumer were to fashion, experience, unique. From among the dealer network should also convey this information to the consumer, to the dealer training brand rejuvenation, they can only influence and ultimately affect the end consumer.

        In addition to the spokesperson younger than, specific brand rejuvenation strategy include: to communicate in the language of young people, upgrading product packaging must be rhythmic and increase young minds in the team regularly collect market feedback younger age groups and many more.

        Although the brand rejuvenation is a macro strategy, it requires multiple levels of propulsion system, but the younger product as a fulcrum to pry calm brand image, breaking the previous dull, no doubt is the core strategy, and can play skillfully deflected role. For example, he has always insisted "embrace young" Dongfeng Nissan, join Chinese youth fully open "to find the unknown own" journey through a young story shows, youth polls, campus tour and documentary film series of activities, build a platform to show themselves, together with young people looking for ideals and values.

        With respect to the past, the way the water heater is corporate propaganda preaching and puff in the form of social media, the rapid development of this didactic ad performance will become increasingly weaker. Electric water heaters companies need to really pay attention to the development of mobile Internet, through fun activities planned to mobilize fans to participate, sharing, interaction, so that consumers feel the fun while increasing brand awareness.